Blog posts by marketing

Written by Jon Knapp on Tuesday, September 2, 2014 on CCOF, marketing

As 2014 is quickly passing, our magazine team is busy planning the 2015 Editorial Calendar for Certified Organic magazine. We diligently fashion our magazine topics to best suit organic farmers, processors, and consumers. If you’re not familiar with our quarterly publication, Certified Organic includes the latest hot topics in organic. Our vision is to inspire, build community, and educate certified-organic producers on the full breadth of CCOF and organic industry activity. These are some of the topics to look forward to in 2015: Spring 2015: Future Organic Farmers – Making the Difference!...
Written by Jon Knapp on Monday, August 18, 2014 on directory, marketing

The CCOF Organic Directory is the largest publication of its kind in the organic industry, listing over 1,500 products and services from more than 2,700 certified members. Help your listing stand out by adding a full-color business logo to your free client listing in each upcoming edition of CCOF's Organic Directory & Resource Guide, which is distributed annually to more than 4,000 organic consumers, producers, buyers, and suppliers. The one-time $100 Enhanced Directory Listing fee places your logo alongside your standard listing, highlighting and promoting your product to customers and...
Written by Jon Knapp on Monday, August 11, 2014 on marketing, research

The Organic Trade Association (OTA) is currently in the process of evaluating the Organic Check-off program, which would fund research and aid in promotion of organic agriculture. Other “check-off programs” include the “Got Milk?” campaign and The Wool Trust, which provides grant opportunities to assist the expansion of wool development in the United States. These existing programs are wonderful agricultural opportunities, but they don’t necessarily fulfill the needs of organic farmers and producers. A Consumer Reports survey highlighted that shoppers now credit “natural” with attributes that...
Written by Jane Sooby and Kelly Damewood on Monday, August 4, 2014 on certification process, marketing

The National Young Farmers Coalition (NYFC) recently published the Vegetable Grower’s Guide to Organic Certification. The guide, written by certified organic farmer Emily Oakley at the request of NYFC, explains the value of organic certification and breaks down the application process for vegetable growers interested in taking the next steps. The guide not only explains the history of the organic movement, but also highlights several compelling reasons for certification. Oakley comments that certification allows operations to sell at better prices, builds credibility with new customers, and...
Written by Laura McKissack on Wednesday, May 14, 2014 on directory, marketing, MyCCOF

CCOF is the only full-service organic certification agency and trade association. Our certified members receive full trade association benefits, including advocacy, education, networking opportunities, and marketing support. We want to help our certified members grow their businesses, and in doing so the organic marketplace. One way we promote our members is by maintaining a searchable online directory of our certified operations. Those looking to find organic products or services can search by keyword, location, or sales method, including Community Supported Agriculture (CSA), farmers'...