Asia Making Strides in Global Organic Food Market

Asia is showing some of the highest growth in the global organic food market. New research by Ecovia Intelligence (formerly Organic Monitor) shows that some Asian countries’ markets are reporting double-digit growth rates, with regional sales poised to reach $10 billion in the coming years. 
 
As will be shown at the Asia-Pacific edition of the Sustainable Foods Summit, two of the fastest growing markets for organic products are in China and India. Growing awareness of organic production methods and rising disposable incomes are fueling demand for organic and sustainable foods.  
 
Concerns about food safety and quality appear to be the main motivation for consumer purchases of organic and sustainable food in Asia. The Chinese market has expanded significantly in the last decade partly because of the high incidence of food scares, such as rotten meat, sewage oil, and contaminated beef and pork. The melamine scandal—which involved dairy products and infant formula adulterated with the industrial chemical—has had the most impact on consumers’ purchasing decisions. China now has the largest market for organic infant formula products in the world, worth about $200 million.  
 
The Indian market is also showing accelerated growth. Like China, a burgeoning middle class is willing to pay a premium for organic foods perceived to be healthier and safer than conventional foods. The announcement by the Indian government last week of a common organic logo and domestic regulation is expected to boost consumer confidence in organic products. India already has 585,000 organic producers, the highest number of organic producers in the world. In 2016, a major milestone was reached when Sikkim became the first 100 percent organic state in Asia.  
 
High growth in the Asian organic products market is attracting investment. Inner Mongolia Shengmu High-Tech Dairy Company, the largest organic dairy company in China, became publicly listed in 2014. The leading organic food enterprise in India, Sresta Natural Bioproducts, is partly owned by the investment firms Peepul Capital and Ventureast. It sells over 200 organic products under the Mantra Organic brand in its domestic market, as well as exports to international markets.  
 
Ecovia Intelligence expects more such investment in the coming years. North America, the region with the premier organic products market, has seen many dedicated organic and natural food companies purchased by large enterprises. Whole Foods Market was bought by Amazon for $13.7 billion earlier this year. Prior to that, the multinational Danone acquired Whitewave Foods for a similar amount. In a bid to become one of the most sustainable companies in the world, Unilever purchased Pukka Herbs (UK) and Mãe Terra (Brazil) a few weeks ago. 
 
With the regional organic products market poised to show high growth, Asian companies could be hot pickings for investors and large food companies.  
 
An update on the Asian, North American, and global markets for organic products will be given at the upcoming Sustainable Foods Summit North America on January 30 and 31 in San Francisco.
 
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This article was submitted by the Sustainable Foods Summit and Ecovia Intelligence.
 
About the Sustainable Foods Summit
 
The aim of the Sustainable Foods Summit is to explore new horizons for eco-labels and sustainability in the food industry by discussing key industry issues in a high-level forum. The Asia-Pacific edition was hosted in Singapore on November 28-29, and the North American edition will take place in San Francisco on January 30-31. More information is available from www.sustainablefoodssummit.com
 
About Ecovia Intelligence
 
Ecovia Intelligence (formerly known as Organic Monitor) is a London-based specialist research, consulting and training company that focuses on global ethical product industries. Since 2001, we have been encouraging sustainable development via our services portfolio: market research publications, business and sustainability consulting, technical research, seminars and workshops, and sustainability summits. Visit us at www.ecoviaint.com.  
 
More Information
 
For more information, please contact: 
 
Ms. Katie Giorgadze
PR and Marketing Events Assistant 
Ecovia Intelligence  
Tel: (44) 20 8567 0788 
 

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