Marketing Resources for Farmers that Sell at Farmers’ Markets

Response times may be slow due to the wildfires affecting Santa Cruz County and Covid-19. Organic compliance deadlines and inspections will be delayed for businesses affected by these crises. Read the latest updates on the Northern California wildfires, and visit our Covid-19 webpage to find pandemic-specific information »

Los tiempos de respuesta serán lentos debido a los incendios forestales afectando al condado de Santa Cruz y COVID-19. Los plazos de cumplimiento orgánico y las inspecciones se retrasarán para los negocios afectados por estas crisis.  Lea las últimas actualizaciones sobre los incendios forestales del norte de California y visite nuestra página web de Covid-19 para encontrar información específica a la pandemia »

The CCOF Foundation’s Farmers’ Marketing: Tools for Success project is aimed at helping growers who sell at farmers’ markets finetune their marketing to increase sales and revenue. The project offers both on-line and in-person workshops for farmers and resources on organic for farmers’ market managers.

Farmer Resources 

– Webinars 

o Recordings
o Upcoming Webinars
Check out the CCOF events’ calendar or sign up for the CCOF Newsletter to get announcements on upcoming Farmers’ Marketing webinars. Upcoming webinar topics include
Social media 
Creative marketing
Value added processing

In-Person Workshop Presentation

o How to Draw in Customers and Increase Revenue – Marketing Strategies and Tips for Farmers

Farmers’ Market Manager Resources 

Some local producers choose to get organic certification to draw in customers and increase their revenue. Farmers’ market managers can support their local organic producers by understanding and enforcing organic regulations at their markets. Here are some resources to share with your farmers’ market managers, produced in collaboration with the California Alliance of Farmers Markets.

- Webinars

- Factsheets