The CCOF Foundationu2019s Farmersu2019 Marketing: Tools for Success project is aimed at helping growers who sell at farmersu2019 markets finetune their marketing to increase sales and revenue. The project offers both on-line and in-person workshops for farmers and resources on organic for farmersu2019 market managers.
Farmer Resources
u2013 Webinars
o Recordings
u25a0 Organic Labeling and Marketing Strategies for Meat Producers
u25a0 Farm & Food Business Marketing Collaborations
u25a0 Sustainable Produce Packaging for Farms that Sell Directly to Consumers
u25a0 Assessing Crop Profitability for Farm Business Planning
u25a0 Organic 101 for Small and Midsized Farms
u25a0 Social Media Marketing for Farmers
u25a0 Innovative Direct Marketing for Farmers
u2013 Podcasts
o “Radio Organic” Podcast Episodes in English
u25a0 Ep. 1: Rethinking Farm Sales and Invoicing Systems
u25a0 Ep. 2: Keeping Tabs on Market Trends via Direct-to-Consumer Sales
u25a0 Ep. 3: Transitioning to Organic Due to Customer Demand
u25a0 Ep. 4: Strengthening Farms and Communities through Direct-to-Consumer Sales
o Episodios del podcast “Radio Organic” en espau00f1ol
u25a0 Ep.1: Repensar los sistemas de facturaci u00f3n y ventas agru00edcolas
u25a0 Ep 2: Conocer las tendencias del mercado a travu00e9s de las ventas directas al consumidor
u25a0 Ep.3: Transiciu00f3n a orgu00e1nico debido a la demanda del cliente
u25a0 Ep.4: Fortalecimiento de granjas y comunidades a travu00e9s de ventas directas al consumidor
u2013 In-Person Workshop Presentation
o How to Draw in Customers and Increase Revenue u2013 Marketing Strategies and Tips for Farmers
u25a0 Download a PDF copy of the presentation.
Farmersu2019 Market Manager Resources
Some local producers choose to get organic certification to draw in customers and increase their revenue. Farmersu2019 market managers can support their local organic producers by understanding and enforcing organic regulations at their markets. Here are some resources to share with your farmersu2019 market managers, produced in collaboration with the California Alliance of Farmers Markets.
– Webinars
o Organic 101 for Market Managers
o Organic Certification Cost Share Program for Farmers’ Market Managers
– Factsheets
o Organic at the Farmersu2019 Market u2013 Farmeru2019s Market Best Practices (English)
o Guu00eda de Mejores Pru00e1cticas en los Mercados Campesinos (espau00f1ol)
Funding for the Farmers Marketing Tools for Success project was made possible by the U.S. Department of Agricultureu2019s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.