Blog posts by marketing

Written by Peter Nell on Monday, November 19, 2018 on marketing, policy

USDA implemented the new California Federal Milk Marketing Order (FMMO) on November 1, 2018. FMMOs are voluntary, industry-driven marketing initiatives that establish the terms of trade between farmers and the first buyer of milk. FMMOs also develop minimum milk prices based on market values with respect to supply and demand conditions. California dairy producers voted to approve the FMMO in June 2018. The order required at least a two-thirds vote from all dairy producers in California.  California organic producers are not exempted from the FMMO. Organic producers are exempted from some...
Written by Cathy Calfo on Tuesday, July 31, 2018 on advocacy, CCOF, CCOF Foundation, marketing

Dear CCOF members and supporters, In 2017, we helped 5,227 students and teachers get funding for organic education, helped 71 members engage with influencing policies for organic, and provided organic certification for 3,537 organic farmers and businesses—all with one focus: advancing organic agriculture for a healthy world.  CCOF’s fully organic focus is powered by the certified organic farmers, ranchers, processors, and handlers who govern our organization. Their passion and dedication inspire us to continue seeking more ways we can work together to advance organic. Through CCOF’s...
Written by Peter Nell on Monday, June 11, 2018 on marketing, policy, regulatory


Milk

California dairy producers have voted to approve a Federal Milk Marketing Order (FMMO) for the state of California. The California FMMO was proposed by the U.S. Department of Agriculture Agricultural Marketing Service (AMS) and received producer approval by at least a two-thirds vote.   The California FMMO will adopt the same dairy product classification and pricing provisions used in other FMMO systems. Producer quotas will be administered by the California Department of Food and Agriculture (CDFA). A FMMO requires handlers of milk within a state to pay minimum class prices according to how...
Written by Guest Blogger on Monday, June 11, 2018 on CCOF, directory, general organic, marketing, services

Wondering if there are any organic farms near you? Want to find out who is growing a specific crop or making a specific product? We have a tool for that!   Our online Organic Directory is a great resource for finding organic businesses by location, specific organic crops or products, and services for organic businesses. Visit the Organic Directory and fill in your search criteria on the left, then browse all the CCOF-certified organic businesses who meet that criteria to find what you need.   You can also purchase a printed copy of the Organic Directory & Resource Guide, which is a...
Written by Peter Nell on Monday, June 4, 2018 on import and export, marketing, NOP, organic market

USDA Agricultural Marketing Service (AMS) and the National Organic Program (NOP) recently released their Summary of Activities and Overview Action Plan. The Summary of Activities summarizes NOP enforcement activities since fall 2017. The Overview Action Plan sets forth NOP’s planned enforcement and oversight activities.    In the Overview Action Plan, NOP states that it will maintain the following:  Strong organic control systems: trusted people, processes, and rules Farm to market traceability: worldwide supply chain integrity Robust enforcement: a level playing field for all.   The action...
Written by Jane Sooby on Monday, November 20, 2017 on CCOF, marketing, policy

The feature article for the fall edition of CCOF’s Certified Organic magazine is now available online for ready reference, to download, and to print on demand. The article provides an overview of what’s in the farm bill, describes the political dynamics around the farm bill, and presents organic farm bill priorities.    Please read it and share widely!
Written by Rachel Witte on Monday, October 30, 2017 on general organic, grower, handler, marketing

Need to restock your supply of produce stickers or twist ties that identify your products as CCOF-certified organic? Want to gift an organic garden sign to a loved one this holiday season? Looking for a new hat to keep next summer’s sun out of your eyes? Now’s the time to make your purchases from the CCOF store!    From November 1 until December 31, 2017, enjoy our gift of 15% off all CCOF merchandise in the CCOF Store! Enter code GIFT15 at checkout to apply the discount to your order. 
Written by Cassandra Christine on Monday, September 11, 2017 on business services, directory, marketing

As expected, advertising opportunities for 2018 have been claimed quickly!   We still have ad space left in the 2018 Organic Directory & Resource Guide. Do not miss out on the opportunity to get your information in this highly sought-after publication!   The Organic Directory and Resource Guide reaches all our certified members and Business Partners along with retail buyers, manufacturers, wholesalers, and consumers who seek us out at tradeshows and events to pick up their copies and tell us how beneficial it is to their business. We will distribute 5,000 copies in 2018.   Ad rates will...
Written by Cassandra Christine on Monday, August 14, 2017 on general organic, marketing

Don’t miss out on the opportunity to get your information in our most popular publication, the 2018 Organic Directory and Resource Guide! Pricing will increase on October 1, 2017, so place your order now!    The Organic Directory and Resource Guide is a full color publication printed annually by CCOF. This directory includes all of our certified organic farmers, processors, handlers, packers, and retailers, and lists organic crops, livestock, processed products, and business services. In addition to our certified members and Business Partners who receive the Organic Directory and Resource...
Written by Josaphine Stevenson on Monday, June 26, 2017 on CCOF Foundation, marketing

Update: Postcards are now sold out! Are your customers confused about what organic means? Order a complimentary batch of the 2017 “Why Buy Certified Organic?” postcards today! CCOF sends tens of thousands of “Why Buy Certified Organic?” postcards to farmers and other organic advocates to distribute at farmers’ markets, through CSA boxes, and supermarkets. We still have a few batches of this year’s card left. Share them with your customers and help educate them about what organic means so they can make informed decisions for themselves and their families! Get them while they last! For more...
Written by Josaphine Stevenson on Monday, June 12, 2017 on CCOF Foundation, marketing

CCOF’s popular “Why Buy Certified Organic?” postcards are back! This informational postcard will help you educate your customers about certified organic products. These cards promote buying certified organic, explain what “certified organic” means, and name the top reasons to buy certified organic foods. CCOF sends tens of thousands of “Why Buy Certified Organic?” postcards to farmers and other organic advocates to distribute at farmers’ markets, through CSA boxes, and supermarkets. Get them while they last! These complimentary marketing materials are available in limited supply. For more...
Written by Josaphine Stevenson on Monday, May 15, 2017 on CCOF Foundation, marketing

Consumers are more food-conscious than ever before and want to make smart choices by buying healthy food for their families. However, food labels and seals can be confusing, misleading, and sometimes even false. As competing eco-labels continue to saturate the marketplace – from “Non-GMO” to “All Natural” – shoppers are becoming more confused about what is the best choice. Learn about why organic is non-GMO and more. To tackle one area of consumer confusion that directly impacts certified organic growers’ sales, CCOF launched the Buy Certified Organic campaign in 2011. This campaign prints...
Written by Jane Sooby on Monday, April 3, 2017 on advocacy, marketing, policy

The deadline to comment on two proposed rules for the Organic Research, Promotion, and Information Order (also known as the Organic check-off program) has been extended through April 19, 2017. The proposed check-off program is projected to raise at least $30 million per year to fund organic research, technical assistance, and promotion of the organic brand. What Will the Check-Off Do? The check-off would create a 17-member governance board comprised of eight certified organic producers, seven certified organic handlers, one certified organic importer, and one at-large public member. This...
Written by Kelly Damewood on Tuesday, February 21, 2017 on advocacy, marketing, policy, research

The proposed organic check-off program is open for comment through March 20, 2017. CCOF members are strongly encouraged to comment. Comments should include any recommended improvements to the proposal as it is now published and whether the United States Department of Agriculture (USDA) should move forward with putting the proposal to a nationwide referendum. About the Organic Check-off The proposed Organic Check-off program is projected to raise at least $30 million per year to fund organic research, technical assistance, and promotion of the organic brand. The funding would come from a...
Written by Kelly Damewood on Monday, January 23, 2017 on advocacy, marketing, policy, research

The United States Department of Agriculture (USDA) is seeking public comments on the proposed Organic Research, Promotion, and Information Order, also known as a proposed organic check-off program. USDA will accept comments now through March 20, 2017. You may submit comments to www.regulations.gov, under docket number AMS-SC-16-0112. The proposed organic check-off program would be funded by organic producers. It would include a range of agricultural commodities such as fruits, vegetables, dairy, meat, poultry, breads, grains, snack foods, condiments, beverages, and packaged and prepared foods...

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