Blog posts by marketing

Written by Josaphine Stevenson on Monday, May 15, 2017 on CCOF Foundation, marketing

Consumers are more food-conscious than ever before and want to make smart choices by buying healthy food for their families. However, food labels and seals can be confusing, misleading, and sometimes even false. As competing eco-labels continue to saturate the marketplace – from “Non-GMO” to “All Natural” – shoppers are becoming more confused about what is the best choice. Learn about why organic is non-GMO and more. To tackle one area of consumer confusion that directly impacts certified organic growers’ sales, CCOF launched the Buy Certified Organic campaign in 2011. This campaign prints...
Written by Jane Sooby on Monday, April 3, 2017 on advocacy, marketing, policy

The deadline to comment on two proposed rules for the Organic Research, Promotion, and Information Order (also known as the Organic check-off program) has been extended through April 19, 2017. The proposed check-off program is projected to raise at least $30 million per year to fund organic research, technical assistance, and promotion of the organic brand. What Will the Check-Off Do? The check-off would create a 17-member governance board comprised of eight certified organic producers, seven certified organic handlers, one certified organic importer, and one at-large public member. This...
Written by Kelly Damewood on Tuesday, February 21, 2017 on advocacy, marketing, policy, research

The proposed organic check-off program is open for comment through March 20, 2017. CCOF members are strongly encouraged to comment. Comments should include any recommended improvements to the proposal as it is now published and whether the United States Department of Agriculture (USDA) should move forward with putting the proposal to a nationwide referendum. About the Organic Check-off The proposed Organic Check-off program is projected to raise at least $30 million per year to fund organic research, technical assistance, and promotion of the organic brand. The funding would come from a...
Written by Kelly Damewood on Monday, January 23, 2017 on advocacy, marketing, policy, research

The United States Department of Agriculture (USDA) is seeking public comments on the proposed Organic Research, Promotion, and Information Order, also known as a proposed organic check-off program. USDA will accept comments now through March 20, 2017. You may submit comments to www.regulations.gov, under docket number AMS-SC-16-0112. The proposed organic check-off program would be funded by organic producers. It would include a range of agricultural commodities such as fruits, vegetables, dairy, meat, poultry, breads, grains, snack foods, condiments, beverages, and packaged and prepared foods...
Written by Cassandra Christine on Monday, September 26, 2016 on directory, marketing

Don’t miss the opportunity to get your information in our most popular publication, the 2017 Organic Directory and Resource Guide. Pricing increases on October 1, 2016, so place your order now! You’ll also want to make sure to get your order in early because 2017 advertising has been selling out at record rates. Make sure you’re included! The Organic Directory and Resource Guide is a full color publication printed annually by CCOF. This directory includes all of our certified organic farmers, processors, handlers, packers, and retailers, and lists organic crops, livestock, processed products...
Written by Cassandra Christine on Friday, September 2, 2016 on directory, marketing

Don’t miss out on the opportunity to get your information in our most popular publication, the 2017 Organic Directory and Resource Guide! Pricing is increasing on October 1, 2016, so place your order now! The Organic Directory and Resource Guide is a full color publication printed annually by CCOF. This directory includes all of our certified organic farmers, processors, handlers, packers, and retailers, and lists organic crops, livestock, processed products, and business services. In addition to our certified members and Business Partners who receive the Organic Directory and Resource Guide...
Written by Cassandra Christine on Friday, September 2, 2016 on directory, marketing

The CCOF Organic Directory is the largest publication of its kind in the organic industry, listing over 1,500 products and services from more than 3,100 certified members. Help your listing stand out by adding a full-color business logo to your free client listing in each upcoming edition of CCOF's Organic Directory & Resource Guide, which is distributed annually to more than 4,000 organic consumers, producers, buyers, and suppliers. The one-time $100 Enhanced Directory Listing fee places your logo alongside your standard listing, highlighting and promoting your product to customers and...
Written by Jane Sooby on Monday, August 15, 2016 on marketing, organic market

The U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) has integrated organic price data into its market news reporting system. AMS price data reporting helps organic producers assess markets and establish price points for their products. These data are a useful resource for those who are considering entering the organic marketplace and are formulating a business plan. The information also assists buyers and processors who need to know the price of raw materials they use in their products. AMS issues a daily report on organic specialty crop prices based on information...
Written by Guest Blogger on Monday, January 11, 2016 on marketing, research

The newly published research titled, “Organic Producer Perspectives on California State Mandated Marketing Programs and Implications for a Federal Organic Promotion Order”, examines the role of government mandated marketing programs in promoting certified organic produce in California. The two researchers, Tina Cosentino and Gregory Baker, set out to document organic growers’ perspectives on agricultural marketing programs in California and to evaluate the benefit of those programs. This research is timely as the Organic Trade Association (OTA) is conducting a multi-year national effort to...
Written by Guest Blogger on Tuesday, November 17, 2015 on marketing, research

As organic researchers, we are very excited about the prospect of organic check-off funds going towards supporting research to help us address U.S. organic farmers’ most pressing needs to increase production of organic food, feed and fiber. For years, we have fought the federal government and our state universities for every organic research dollar. Traditionally, organic research has been woefully underfunded. Unfortunately, this lack of funding has a real impact on organic producers, and translates into a lack of methods and tools useful for current organic farmers and reduced support for...
Written by Cassandra Christine on Monday, October 5, 2015 on directory, marketing

Tuesday, November 4 is the deadline for your ad space reservation in the 2016 Organic Directory & Resource Guide! Directory prices at a glance: Business card - $450* Quarter page - $795* Half page - $1,295* Full page - $1,875* *Business Partner pricing View all of our advertising rates. The Organic Directory & Resource Guide is a full color publication that we print annually. This directory includes all of our certified organic farmers, processors, handlers, packers, and retailers, and lists organic crops, livestock, processed products, and business services. In addition to our...
Written by Meaghan Donovan on Friday, June 5, 2015 on marketing, policy, research

The United States Department of Agriculture (USDA) extended the deadline for the public to submit alternative or partial proposals on a new industry-funded organic promotion order until July 20, 2015.The USDA will consider the submitted proposals prior to publishing a proposed Organic, Promotion, Research, and Information Order that would create an industry-funded promotion and research program for organic products under the Commodity Promotion, Research, and Information Act of 1996.Where to Submit ProposalsInterested parties should submit their proposals to Organic Promotion, Research, and...
Written by Laura Mathias on Friday, May 22, 2015 on CCOF Foundation, education, farmers markets, marketing


Postcards

Our popular "Why Buy Certified Organic?" postcards are back! This informational postcard will help you educate shoppers about certified organic. These cards promote buying certified organic, explain what "certified organic" means, and name the top reasons to buy certified organic foods. Place your complimentary order (limit 100 per operation) now! These complimentary marketing materials are available in limited supply. Postcards will be shipped the first week of June. "Why Buy Certified Organic?" postcards have been made available through the generous sponsorship of:     This is a project of...
Written by Laura Mathias on Monday, May 18, 2015 on events, help and tips, marketing


Calendar

Did you know that ccof.org has an online submission for agricultural and organic events? The CCOF community calendar has trainings, webinars, and other opportunities for the organic industry. Partner organizations can submit their events for the calendar. Events are also highlighted in our weekly newsletter. It’s easy and fast! Share your event with our membership today.
Written by Jane Sooby and Kelly Damewood on Monday, January 12, 2015 on advocacy, marketing

Comment period extended to February 17, 2015. Comment now. The U.S. Department of Agriculture (USDA) recently proposed a rule that exempts more organic producers, handlers, and importers from paying into conventional commodity check-off programs. The rule is open for comment through January 15, 2015, and is expected to become law next year. The Proposed Exemption The proposed rule includes significant expansions to the organic exemption from federal check-off programs. It allows split operations, e.g. operations with both organic and conventional production, to seek exemptions. It also...

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