Blog posts by Meaghan Donovan

Written by Meaghan Donovan on Monday, October 12, 2020 on CCOF Foundation, general organic

Join the CCOF Foundation on October 20 for a webinar that highlights how to create beautiful displays with pre-packed produce that draw in customers and keep them moving through your farm stand or farmers’ market stall. Then learn about various sustainable packaging options for produce growers who sell directly to consumers.   Jamie Collins of Serendipity Farms will start off the webinar by reviewing basic design principles for produce displays that catch the consumers’ eye and draw them into the stand. Then hear how she has adapted  her stand display in light of COVID-19 restrictions by...
Written by Meaghan Donovan on Monday, October 12, 2020 on CCOF Foundation, events, marketing

The CCOF Foundation is trying out something new. After the broadcast of our Sustainable Produce Packaging for Farms that Sell Directly to Consumers webinar on October 20, we will offer a limited number of 20-minute private marketing consultations via Zoom with our webinar partner and farm marketing consultant, Jamie Collins of Serendipity Farms. Collins can provide consultation to farms that sell at farmers’ markets or other direct-to-consumer outlets on the following topics:– farm stand design and display– social media engagement– marketing/selling excess produce– making value-added products...
Written by Meaghan Donovan on Monday, May 18, 2020 on CCOF Foundation, events, help and tips, marketing

We changed the date of our Innovative Direct Marketing Webinar for farmers. The new date for the webinar broadcast is May 26, 2020. Innovative direct marketing can keep your farm business viable in fast changing times. Join Jamie Collins of Serendipity Farms on for a webinar on tools to increase your farm’s customer base and your revenue.  Collins, a long-time organic farmer and savvy marketing coach, will highlight techniques she’s used to draw in customers and maintain her business in an ever-changing market.  Learn how she quickly adapted her marketing to address COVID-19 restrictions by...
Written by Meaghan Donovan on Monday, May 11, 2020 on CCOF Foundation, education, events, marketing

Join the CCOF Foundation and Hannah Muller from Full Belly Farm on May 19 for a webinar that delves into social media marketing for farms selling directly to consumers.  Use social media platforms to grow your business! This webinar will review key considerations for developing a social media plan, such as how and what to post to target specific audiences, how to create hashtags that help increase your outreach, and how to turn followers into consumers. Muller will explain why social media is an important tool to use to tell the story of your farm and brand. She will show-and-tell what has...
Written by Meaghan Donovan on Tuesday, April 21, 2020 on CCOF Foundation, education, general organic, help and tips


Direct Marketing

Innovative direct marketing can keep your farm business viable in fast changing times. Join Jamie Collins of Serendipity Farms on April 28 for a webinar on tools to increase your farm’s customer base and your revenue.  Collins, a long-time organic farmer and savvy marketing coach, will highlight techniques she’s used to draw in customers and maintain her business in an ever-changing market.  Learn how she quickly adapted her marketing to address COVID-19 restrictions by reestablishing her CSA and modifying her approach to farmers’ markets. In this webinar, Collins will share things to think...
Written by Meaghan Donovan on Monday, January 27, 2020 on CCOF Foundation, education, events, livestock


Livestock

With wildfires and other natural disasters becoming more common, disaster preparedness is an important part of running a sustainable livestock operation. Join the CCOF Foundation on February 11 for a webinar that highlights best management practices that organic livestock operations can take to be prepared in the event of a disaster. This webinar will also review USDA risk management and disaster assistance programs that aid farmers and ranchers in recovering from a disaster after it has occurred.Our first speaker, Dr. Stephanie Larson, director of Sonoma County University of California...
Written by Meaghan Donovan on Tuesday, January 21, 2020 on CCOF Foundation, education, farmers markets, general organic, marketing


FMTFS

The CCOF Foundation’s Farmers’ Marketing: Tools for Success project is aimed at helping growers who sell at farmers’ markets finetune their marketing to increase sales and revenue. The project offers both on-line and in-person workshops for farmers and resources on organic for farmers’ market managers. Farmer Resources – Webinars o Recordings■ Assessing Crop Profitability for Farm Business Planning■ Organic 101 for Small and Midsized Farms■ Social Media Marketing for Farmers■ ​Innovative Direct Marketing for Farmers o Upcoming Webinars■ Check out the CCOF events’ calendar or sign up for the...
Written by Meaghan Donovan on Monday, January 6, 2020 on biodiversity, CCOF Foundation, drought, education, events, general organic, help and tips

Join the CCOF Foundation and the National Center for Appropriate Technology (NCAT) on January 14 from 2:00 - 3:30 p.m. Pacific Time for a webinar that reviews techniques for managing soil and irrigation during times of drought. Find out how to use your water resource most efficiently and hear about managing soil for best water absorption and storage. This webinar is very timely in the context of both the California Sustainable Groundwater Management Act (SGMA) and preparing for climate change and drought conditions. The webinar will cover the important considerations of irrigation scheduling...
Written by Meaghan Donovan on Monday, December 2, 2019 on CCOF Foundation, education, events, general organic, help and tips

Join the CCOF Foundation and the National Center for Appropriate Technology (NCAT) for a webinar on December 10 that provides a practical introduction to Whole Farm Revenue Protection (WFRP), a crop insurance option for diversified organic farms and ranches. In this webinar you will learn what information you need to apply for WFRP, assess if this crop insurance product is right for your farming operation, and learn how the documentation you keep for organic certification can support your application. Crop insurance is just one of many tools to manage the risks of an organic farming business...
Written by Meaghan Donovan on Monday, November 25, 2019 on CCOF Foundation, education, food safety, general organic

The Produce Safety Alliance recently added new videos to its  YouTube channel. Some videos offer an introduction to the Produce Safety Alliance and its Grower Training Course, while others provide easy-to-understand explanations to food safety questions like “Why must we monitor the temperature of water used during postharvest handling?” or “What is a biofilm?” Some videos are offered in both English and Spanish. The Produce Safety Alliance’s Grower Training Course fulfills the supervisor training requirement for farms that are required to be in full compliance  with the Food Safety...
Written by Meaghan Donovan on Monday, November 18, 2019 on

Curious how other small-scale farmers are addressing food safety on their farms? Check out The Farmers Beet Podcast by Community Alliance with Family Farmers/Farmers Guild (CAFF/FG) and hear stories from farmers around California about their food safety techniques. Listen to episodes that highlight food safety techniques from Live Oak Farm in Petaluma, California, Full Belly Farm in Guinda, California, and other farms around the Golden State.  Learn from farmers as they discuss innovative food safety recordkeeping for composting systems, step-by-step approaches to integrating food safety into...
Written by Meaghan Donovan on Tuesday, November 12, 2019 on CCOF Foundation, education, events, general organic, help and tips

Have you heard conflicting information about how the federal Food Safety Modernization Act (FSMA) applies to small produce farmers? Has a buyer asked you to be “FSMA Compliant?” Have you heard contradictory information about food safety from different people? Join the CCOF Foundation, Community Alliance with Family Farmers, and the Farmers Guild (CAFF/FG) on November 19 for a webinar that goes over produce growers’ frequently asked questions about FSMA and clears up common myths and misconceptions about small farm food safety.  On-farm food safety is a complicated topic that many small...
Written by Meaghan Donovan on Monday, October 21, 2019 on CCOF Foundation, education, general organic, help and tips


Join the CCOF Foundation and Kitchen Table Advisors on October 29 for a webinar that dives into farm business planning from a crop profitability perspective.  Build your crop plan with intention and an expectation to maximize your profits. This webinar will help you think about your crop mix’s ability to generate profit for your farm. Our speaker, David Mancera of Kitchen Table Advisors, will review The importance of understanding a crop’s price-volume relationship,When to begin thinking about crop profitability,Information needed to understand crop profitability,An example of enterprise...
Written by Meaghan Donovan on Tuesday, October 1, 2019 on CCOF Foundation, education, events, general organic

Are you interested in growing organically, but mystified by the organic certification process?  Join the CCOF Foundation on Monday, October 14 for a webinar that will explain the benefits, costs, and steps of the organic certification process for growers who market directly to consumers.  Some local producers grow and sell organic crops to increase their revenue. Other farmers find the USDA organic seal a convenient way to communicate their farm’s commitment to sustainable growing practices to their customers. Our webinar speaker, Rebecca Silver of CCOF Certification Services, will highlight...
Written by Meaghan Donovan on Monday, September 16, 2019 on CCOF Foundation, education, food safety, general organic, services

Is your produce farm subject to a Food Safety Modernization Act (FSMA) inspection, but you aren’t quite sure what to expect? Do you have questions about FSMA compliance, but don’t know who to ask?  Join the CCOF Foundation, the California Department of Food and Agriculture (CDFA), and Community Alliance with Family Farmers and the Farmers Guild (CAFF/FG) on September 24 for a webinar that reviews how the FSMA Produce Safety Rule inspection process works in California, as well as shares FSMA resources for organic produce growers. CDFA has started its FSMA inspections of produce farms. Produce...

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