{"id":33574,"date":"2021-04-20T16:29:30","date_gmt":"2021-04-20T16:29:30","guid":{"rendered":"https:\/\/www.ccof.org\/increase-your-farm-income-part-2-finding-your-niche-in-the-market\/"},"modified":"2024-04-23T21:07:46","modified_gmt":"2024-04-23T21:07:46","slug":"increase-your-farm-income-part-2-finding-your-niche-in-the-market","status":"publish","type":"post","link":"https:\/\/www.ccof.org\/es\/news\/increase-your-farm-income-part-2-finding-your-niche-in-the-market\/","title":{"rendered":"Aumente sus ingresos agr\u00edcolas Parte 2: Encuentre su nicho en el mercado"},"content":{"rendered":"

Introducirse en nuevos mercados puede parecer desalentador cuando otras explotaciones cultivan o cr\u00edan productos similares. Recuerdo c\u00f3mo me enfrentaba a esta situaci\u00f3n cuando empec\u00e9. Hab\u00eda tantos agricultores con un gran n\u00famero de seguidores que ya cultivaban variedades \u00fanicas que dud\u00e9 de mi capacidad para dar a conocer mi explotaci\u00f3n.<\/p>\n

Pero no fue as\u00ed en absoluto. Con un poco de previsi\u00f3n y planificaci\u00f3n, descubr\u00ed que hay mucho margen para la innovaci\u00f3n. No te desanimes si eres el nuevo granjero de la ciudad. Con un poco de creatividad, siempre hay una forma de diferenciarse de los dem\u00e1s.<\/p>\n

He aqu\u00ed algunas cosas que tuve en cuenta para que mi granja destacara: \u00a0<\/strong><\/p>\n

Espiar a la competencia<\/em><\/strong><\/p>\n

Cuando empec\u00e9, iba a los mercados de agricultores donde quer\u00eda vender y tomaba notas. Anotaba lo que ya hab\u00eda y lo que parec\u00eda faltar. Pensaba en lo que cultivaba y si alguna de esas variedades era diferente de lo que ve\u00eda.<\/p>\n

Me fij\u00e9 en los colores de los productos. \u00bfHab\u00eda alg\u00fan color espec\u00edfico que no estuviera representado? \u00bfGuisantes amarillos y morados, lechugas llamativas o variedades de calabaza de invierno raras pero sabrosas?<\/p>\n

Por otro lado, me fij\u00e9 si faltaban en el mercado productos comunes, como la lechuga iceberg. Al principio, no cultivaba iceberg porque carece de valor nutritivo. Luego me di cuenta de que algunas personas buscan una alternativa crujiente al pan de lechuga para satisfacer sus preferencias diet\u00e9ticas.<\/p>\n

Y no te olvides de los sabores \u00fanicos. \u00bfHa descubierto alguna variedad especialmente sabrosa que otras granjas no ofrezcan y que pueda ser un \u00e9xito en el mercado? Encontr\u00e9 un tomate peque\u00f1o que sab\u00eda m\u00e1s a ciruela. Si puedes describir el sabor y dar a los clientes la oportunidad de probarlo gratuitamente, podr\u00edas ganar adeptos.<\/p>\n

Crear una pantalla \u00fanica<\/em><\/strong><\/p>\n

A continuaci\u00f3n, piense en su expositor: un peque\u00f1o esfuerzo adicional le ayudar\u00e1 a diferenciarse de los dem\u00e1s.<\/p>\n

He aqu\u00ed algunas cosas en las que pensar.<\/p>\n

La abundancia conduce a la abundancia<\/em><\/p>\n

\u00bfEs su expositor abundante y atractivo? Traer m\u00e1s productos de los que cree que puede vender es siempre una buena idea. As\u00ed su puesto parecer\u00e1 lleno y abundante. Nadie quiere comprar el \u00faltimo manojo de col rizada ni hacer la compra en un puesto agotado. Ve desmontando las mesas a medida que se vayan vendiendo. Coloca los productos restantes en menos mesas para que el expositor m\u00e1s peque\u00f1o siga pareciendo bonito y lleno.<\/p>\n

F\u00e1cil acceso y espacio para navegar<\/em><\/p>\n

\u00bfEs f\u00e1cil acceder a su puesto? \u00bfLos clientes pueden entrar y salir f\u00e1cilmente? S\u00f3lo por este motivo, merece la pena tener m\u00e1s de un puesto. A menudo, los clientes no quieren entrar en un solo puesto porque se sienten obligados a comprar algo cuando est\u00e1n acorralados. Si es posible, lo ideal es dejarles espacio para que curioseen en el exterior de la tienda. Y con COVID, el espacio extra y los puntos claros de entrada y salida son importantes para el distanciamiento social.<\/p>\n

Color llamativo<\/em><\/p>\n

\u00bfSu expositor es colorido? Mezcle los colores para atraer la atenci\u00f3n del cliente. Procure que no haya demasiados art\u00edculos verdes juntos. Separe los art\u00edculos verdes con cestas, si es posible, para que la gente pueda distinguirlos.<\/p>\n

Se\u00f1alizaci\u00f3n informativa y clara<\/em><\/p>\n

Aseg\u00farese de comunicar con claridad a su cliente. Utilice carteles con precios, informaci\u00f3n sobre la explotaci\u00f3n, condici\u00f3n org\u00e1nica o cualquier otra cosa que ayude al comprador a conectar con su explotaci\u00f3n. A veces las im\u00e1genes dicen m\u00e1s que las palabras. Por ejemplo, las fotos de animales en los pastos pueden transmitir mejor su mensaje que un cartel con las palabras \"criado en pastos\".<\/p>\n

Vendedores atractivos (pero no agresivos)<\/em><\/p>\n

\u00bfCuenta con profesionales del marketing extrovertidos que interact\u00faen con los clientes? Hay una delgada l\u00ednea entre ser atractivo y ser agresivo. Los vendedores agresivos resultan desagradables. Pero los clientes reaccionan positivamente ante un trabajador que saluda a cada cliente y le da un poco de informaci\u00f3n sobre las novedades del puesto de esa semana. Los clientes tambi\u00e9n aprecian los consejos sobre formas sencillas de preparar los alimentos que se venden. Tener a las mismas personas trabajando en el mercado cada semana permite a los clientes desarrollar una relaci\u00f3n con el personal a lo largo del tiempo.<\/p>\n

Para terminar <\/em><\/strong><\/p>\n

Dedicar un poco de tiempo a delimitar la competencia, crear una bonita exposici\u00f3n y encontrar formas de conectar con sus clientes har\u00e1 que su granja destaque. En poco tiempo, su granja contar\u00e1 con un gran n\u00famero de clientes fieles.<\/p>\n

Sobre el autor: <\/em><\/strong>Jamie Collins, propietario de una empresa certificada por el CCOF <\/em>Granjas Serendipity<\/em><\/a> cerca de Monterey (California), cultiva productos org\u00e1nicos desde hace dos d\u00e9cadas. Vende sus productos en mercados agr\u00edcolas, CSA y otros puntos de venta directa al consumidor. Adem\u00e1s, trabaja como inspectora org\u00e1nica y consultora agr\u00edcola y de marketing, y escribe sobre alimentaci\u00f3n y agricultura para varias publicaciones.<\/em><\/p>\n

Agradecimiento por la financiaci\u00f3n:<\/em><\/strong> La financiaci\u00f3n de esta entrada del blog ha sido posible gracias a la subvenci\u00f3n AM180100XXXXG055 del Servicio de Comercializaci\u00f3n Agr\u00edcola del Departamento de Agricultura de Estados Unidos (USDA).<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Introducirse en nuevos mercados puede parecer desalentador cuando otras explotaciones cultivan o cr\u00edan ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[111],"class_list":["post-33574","post","type-post","status-publish","format-standard","hentry","category-foundation-news","language-english","foundation_topics-education"],"acf":[],"yoast_head":"\nIncrease Your Farm Income Part 2: Finding your Niche in the Market - CCOF.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccof.org\/es\/news\/increase-your-farm-income-part-2-finding-your-niche-in-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Your Farm Income Part 2: Finding your Niche in the Market - 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