{"id":33679,"date":"2021-11-02T16:51:28","date_gmt":"2021-11-02T16:51:28","guid":{"rendered":"https:\/\/www.ccof.org\/wholesum-family-farmsa-story-of-evolution-one-tomato-at-a-time\/"},"modified":"2024-04-23T21:08:20","modified_gmt":"2024-04-23T21:08:20","slug":"wholesum-family-farmsa-story-of-evolution-one-tomato-at-a-time","status":"publish","type":"post","link":"https:\/\/www.ccof.org\/es\/news\/wholesum-family-farmsa-story-of-evolution-one-tomato-at-a-time\/","title":{"rendered":"Wholesum Family Farms: una historia de evoluci\u00f3n, tomate a tomate"},"content":{"rendered":"<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-entity-type=\"file\"       data-entity-uuid=\"fc1b2448-3c1f-43ca-8bf8-e770e11db018\" height=\"667\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/DSC09352_0.jpg\" width=\"1000\"       \/><\/figure>\n<p>When Miguel Crisantes Gatzionis first immigrated to Mexico       from Greece in the 1920s, he started growing tomatoes in Culiac\u00e1n that were then shipped       and sold in the United States. Miguel later passed his farm down to his son Theojary Crisantes       Sr., who was inspired to re-envision some key aspects of the family business. After learning       about the dangers of using synthetic chemical pesticides like DDT (thank you, Silent Spring),       and after seeing that the widespread use of pesticides was a threat to the livelihood of the       planet and the entire food system, Theojary Sr. realized that his family\u2019s business could       be a part of the solution. However, he also recognized that he was located in a valley of       conventional farms still using pesticides, so his desire to operate with organic principles       felt futile.<\/p>\n<p>In the 1980s, when he traveled to Spain and Holland,       he saw modern greenhouse technology for the first time in person. Bingo! Then after building       his first greenhouse back on the family farm, his first successful crop was tomatoes\u2014the       same crop that brought his father his initial agricultural success. The legacy of innovation       continues today with Wholesum\u2019s current container growing system and current leaders,       Ricardo and Theojary Crisantes, grandsons of Miguel Crisantes       Gatzionis.<\/p>\n<p>Wholesum currently supports over 1 million square feet       of greenhouses at its Arizona location alone, and their company grows 225 acres both in-ground       and in indoor farms between locations in the United States and Mexico. Under Ricardo and       Theojary Jr.&#8217;s leadership, Wholesum has been committed to organic since the late 1990s. So       while Wholesum Organics\u2019 Amado, Arizona greenhouses might look a bit futuristic at first       glance, these rows of ripening tomatoes have actually emerged after a century of accumulated       knowledge refined over three       generations.<\/p>\n<p>\u00a0<\/p>\n<p>Wholesum\u2019s work       is also rooted in principles of social responsibility. They maintain a vocal commitment to       energy efficiency, employee empowerment, and thoughtful and proactive solutions to any       challenge. \u201cIt\u2019s a journey,\u201d says Ricardo Crisantes. \u201cOnce you take [on       organic] responsibility, then it starts shining the light on other areas of your business       where you can be even more responsible. It goes from not using pesticides to really thinking:       how am I responsible to this whole ecosystem around me? Energy matters. Waste matters. The       people who work in the fields matter a lot. How you package your produce       matters.\u201d\u00a0<\/p>\n<p>Being the first Fair Trade Certified farm in       the United States at their Arizona location, Wholesum has a deep commitment to supporting       employee-driven projects at all of their operations. They have built a tortilleria, a       nonprofit grocery store, and a soccer field which is used daily by the community in Los Janos,       Sonora, Mexico. And for a company so committed to such a human-centered approach, they also       stay so close to their crop that they know what it needs, too. \u201cI would like the sun to       shine every day,\u201d remarks Ricardo. Even as they are seeing fewer sunny days even in       southern Arizona, they view each new growing season optimistically\u2014an attitude which will       feel familiar to all farmers. \u201cIt\u2019s a never-ending quest,\u201d remarks Theojary       Crisantes Jr., chief operations officer of the company, adding that, \u201cIt\u2019s exactly       what every farmer is thinking about. The optimism of \u2018next year we\u2019re gonna do it       better and next year and the year after.\u2019\u201d<\/p>\n<p>***<\/p>\n<p>This article was written by Liz Birnbaum of <a       href=\"https:\/\/www.thecuratedfeast.org\/\">The Curated       Feast<\/a>.\u00a0<\/p>\n<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-entity-type=\"file\"       data-entity-uuid=\"d485c543-ac12-4c53-818b-56188feab92a\" height=\"667\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/DSC08931_0.jpg\" width=\"1000\"       \/><\/figure>\n<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-entity-type=\"file\"       data-entity-uuid=\"7debd3c6-9a29-4ad5-bfb3-1b48339317f6\" height=\"667\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/DSC08878_0.jpg\" width=\"1000\"       \/><\/figure>\n<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-entity-type=\"file\"       data-entity-uuid=\"77ab65e0-f5aa-4b1f-b72e-568645df9f2e\" height=\"667\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/DSC09385_0.jpg\" width=\"1000\"       \/><\/figure>\n<p>\u00a0<\/p>\n<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\"       data-entity-type=\"file\" data-entity-uuid=\"aa8b5879-ab4b-4be1-a063-637cee2b2d90\"       height=\"667\" src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/DSC08490_0.jpg\" width=\"1000\"       \/><\/figure>\n<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-entity-type=\"file\"       data-entity-uuid=\"a2c3fdd8-9cae-4b5a-bec7-5d1849db0454\" height=\"667\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/IMG_6408_0_0.jpg\" width=\"1000\"       \/><\/figure>\n<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-entity-type=\"file\"       data-entity-uuid=\"ab5e33fe-c691-4e79-88e3-7ac95304a279\" height=\"667\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/DSC08614_0.jpg\" width=\"1000\"       \/><\/figure>\n<p>\u00a0<\/p>\n<p>This article was written       and photographed by Liz Birnbaum of <a href=\"https:\/\/www.thecuratedfeast.org\/\">The       Curated Feast<\/a>.<\/p>\n<p>\u00a0<\/p>\n<figure class=\"content-image\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cuando Miguel Crisantes Gatzionis emigr\u00f3 por primera vez a M\u00e9xico desde Grecia en la d\u00e9cada de 1920, ...<\/p>","protected":false},"author":1,"featured_media":34368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[113],"class_list":["post-33679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-education","language-english","consumer_education_topics-american-farmland-sustainability","consumer_education_topics-environment","consumer_education_topics-producer-welfare-health","consumer_education_topics-supply-chain-sustainability","consumer_education_topics-why-organic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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