Join the CCOF Foundation for a webinar about how to create beautiful displays with pre-packed produce that draw in customers and keep them moving through your farm stand or farmers’ market stall. Then learn about various sustainable packaging options for produce growers that sell directly to consumers.
Don’t let COVID-19 health and safety requirements keep you from having a beautiful farmers’ market or farm stand display. Jamie Collins of Serendipity Farms will start off the webinar by reviewing basic design principles for produce displays that catch consumers’ eyes and draw them into the stand. Then hear how she has adapted her stand display in light of COVID-19 restrictions by using pre-filled pints, quarts, and grab-and-go three-pack containers to reduce handling of produce and keep customers moving through the stall. You will get tips on things to consider when testing out new produce packaging.
In the second half of the webinar, learn about numerous different sustainable produce packaging options for farms that sell directly to consumers, including Sambrailo Packaging’s ReadyCycle® line and Sun Sugar Farms’ Sustainable Produce Container. Learn what inspires companies to develop sustainable produce packaging products and how grower input can further product development.
About this Series
This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers to strengthen their sales and income at farmers’ markets and other direct to consumer outlets.
Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.