Join CCOF and the Farmer Veteran Coalition (FVC) for a webinar on labeling your organic produce with twist ties, clamshells and more!
Attend this webinar to learn about different organic labeling techniques for growers. This online training will provide a step-by-step process for developing labels that comply with the USDA National Organic Program standards for produce packaging. We’ll also explore labeling requirements for wholesale organic agricultural products and organic direct-to-consumer sales.
Once you achieve organic certification, the question becomes, “How do I leverage the organic label to best communicate my organic growing practices to customers and maximize sales?” This webinar will demonstrate various ways to market your organic product with the correct labels while still meeting regulatory requirements. Labeling methods will cover both organic wholesale and direct-to-consumer approaches. Krista Wanser and Patti Bursten Deutsch of Organic Education Solutions will review the USDA National Organic Program requirements for labeling organic produce. FVC’s Matt Smiley will share his experience with organic labeling at Jacobs Farm, an international organic vegetable, fresh herb, and edible flower farm based in California.
About Our Speakers
Krista Wanser
Krista Wanser has more than 15 years of experience in quality system management of organic certification systems, performing organic and food safety assessments for accreditation bodies, and serving as a consultant in organic and food safety handling methods for processors and retailers. She currently works with several organic certification bodies in the United States. Wanser is one of the founding members of the consulting and training company Organic Education Solutions LLC.
Patti Bursten Deutsch
Patti Bursten Deutsch has over 20 years of experience in organic inspection, technical review, and consulting in organic food production, handling methods, and international organic standards. Deutsch is also well-versed in the practical realities of organic farming, having entered the field of organics as field and marketing manager for certified organic farms specializing in herbs and mixed vegetables. For more than a decade Deutsch was an owner/operator of a certified organic dairy farm. Along with Krista Wanser, she is a principal in the consulting and training company Organic Education Solutions LLC.
Matt Smiley
Matt Smiley is performing triple-duty as a veteran outreach coordinator for the Farmer Veteran Coalition (FVC), employee at Jacobs Farm, and a student finishing his degree in sustainable agriculture and food systems from the University of California, Davis. Smiley is a former paratrooper and disabled veteran. Serving as a medic from 2004–2008, Smiley deployed to Iraq and also participated in humanitarian missions addressing the damage caused by Hurricane Katrina. He worked his way through community college on a ranch and had the opportunity to start his own small market farm. After he attained his associate degree, Smiley transferred to UC Davis and started working for FVC. Last summer, Smiley began work for Jacobs Farm, an organic vegetable, fresh herb, and edible flower farm in central California.
This event is a co-production of FVC and CCOF with the support from USDA Risk Management Agency's Risk Management Education Program.