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CCOF Member’s Views on Whole Foods Market Responsibly Grown Rating System

In May of this year, a group of five certified organic fruit and vegetable farmers, whose combined careers represent 147 years’ experience in biological agriculture, approached the nation’s largest USDA National Organic Program (NOP) certifier, CCOF (California Certified Organic Farmers), for help in defending our certified organic label’s value in a volatile marketplace. 
 
This appeal was prompted by a recent rollout in 400 Whole Foods Market (WFM) stores.

CCOF, Whole Foods Market, and Organic Growers Collaborate on Changes to Rating System

Today CCOF and Whole Foods Market (WFM) jointly announced new changes to WFM’s Responsibly Grown rating program and its enrollment process for certified organic flower and produce farmers. These changes include allowing current organic vendors to suspend enrollment efforts until the end of this year, immediately relieving pressure for many small and medium sized producers.

Update on Whole Foods Market Responsibly Grown

Whole Foods Market has incorporated stakeholder feedback in adjustments it made to its Responsibly Grown Program. Whole Foods announced the adjustments in January and continues to move forward with improvements to the program.  

About Responsibly Grown

Whole Foods Market Responsibly Grown Listening Sessions

Do you sell to Whole Foods? Are you interested in hearing more about and giving feedback on the Whole Foods Market (WFM) Responsibly Grown rating system? WFM is hosting a series of regional meetings around the United States in January, February, and March of 2016 to help growers and shippers understand their Responsibly Grown rating system.

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