Webinar: Sustainable Produce Packaging for Farms that Sell Directly to Consumers

Join the CCOF Foundation for a webinar about how to create beautiful displays with pre-packed produce that draw in customers and keep them moving through your farm stand or farmers’ market stall. Then learn about various sustainable packaging options for produce growers that sell directly to consumers.  

Don’t let COVID-19 health and safety requirements keep you from having a beautiful farmers’ market or farm stand display. Jamie Collins of Serendipity Farms will start off the webinar by reviewing basic design principles for produce displays that catch consumers’ eyes and draw them into the stand. Then hear how she has adapted her stand display in light of COVID-19 restrictions by using pre-filled pints, quarts, and grab-and-go three-pack containers to reduce handling of produce and keep customers moving through the stall. You will get tips on things to consider when testing out new produce packaging.

In the second half of the webinar, learn about numerous different sustainable produce packaging options for farms that sell directly to consumers, including Sambrailo Packaging’s ReadyCycle® line and Sun Sugar Farms’ Sustainable Produce Container. Learn what inspires companies to develop sustainable produce packaging products and how grower input can further product development.

Time will be reserved for questions from the audience.

Marketing Consultation Opportunities
We are trying out a new feature after our webinars. After the live webinar broadcast, we will offer a limited number of 20-minute private marketing consultations via Zoom with our webinar partner and farm-marketing consultant Jamie Collins of Serendipity Farms. Collins can provide consultation to farms that sell at farmers’ markets or other direct to consumer outlets on the following topics:

  • farm stand design and display
  • social media engagement
  • marketing/selling excess produce
  • making value-added products
  • how to price produce for sale

You must register separately for the consultation. Slots will be filled on a first-come, first-served basis and are limited to farms that sell at farmers markets or other direct to consumer outlets (e.g. CSAs, farm stand, etc.). Learn more on the marketing consultation registration page.

About Our Speakers

Jamie Collins, owner of Serendipity Farms near Monterey, California, has farmed organically for two decades. She sells produce via farmers’ markets, CSA, and other direct-to-consumer outlets. Collins draws on her experience with interior design to inform the marketing of her farm.

Sara Lozano is the manager of marketing and product development at Sambrailo Packaging. Sambrailo is headquartered in Watsonville, California and is starting their 97th year in the agricultural industry. They have been pioneering innovative packaging solutions since 1923 and received Best Packaging in 2018 from the Produce Marketing Association for their ReadyCycle® sustainable packaging line. Lozano has been a driving force behind ReadyCycle®’s mission and has shed light and education on a packaging choice for consumers, retailers, and growers that is better for our planet and communities.

Linda Fritz, owner of Sun Sugar Farms, went from a background in automotive electrical engineering and running her own marketing firm to growing fresh edamame and sun sugar cherry tomatoes commercially. Since she farmed using sustainable methods, it didn’t feel right putting her produce in plastic containers. The fact that there were no truly recyclable, cost-competitive options at the time—and that billions of plastic clamshells end up in landfills each year—drove her to invent the Sustainable Produce Container line of packaging.

About this Series
This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers to strengthen their sales and income at farmers’ markets and other direct to consumer outlets.

Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.

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