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Get Innovative Ideas on Farm and Food Business Marketing Collaborations for COVID Pivoting

by Meaghan Donovan |

Join the CCOF Foundation on November 17 for a webinar that highlights the innovative ways farms and local food businesses like restaurants, bakeries, and candymakers have joined forces to support each other and pivot marketing in light of COVID-19 restrictions. 

Unprecedented times call for creative measures. Gain tips from two farms that have partnered with food businesses to expand their marketing and support their communities during the pandemic. 

In the first half of the webinar, hear about Soil Born Farms’ drive-through farm stand. Started after COVID-19 stay-at-home orders went into effect, the once-per-week drive-through market features Soil Born Farms’ produce and prepared products, as well as offerings from various local restaurants and bakeries, including chicken pot pies, fresh-baked bread, croissants, and pizza dough. The market also offers pantry goods and gardening supplies from local businesses, such as coffee, dipping sauces, and potting soil. Learn firsthand from Soil Born Farms’ founder and co-director Janet Zeller about how the drive-through farm stand got started, as well as the logistics of running the farm stand. Discover how the farm takes orders from customers, collaborates with their food business partners, and coordinates order pickups on market day. 

In the second half of the webinar, we’ll focus on smaller scale farm/food business collaborations. Jamie Collins from Serendipity Farms will share how she has collaborated with local food businesses, including working with a local candymaker; provided marketing consultation to a restaurant owner friend when restaurants were shut down at the beginning of shelter-in-place orders; and diversified her farm stand with other businesses’ products. 

Learn more about the webinar and register today.

This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers to strengthen their sales and income at farmers’ markets and other direct-to-consumer outlets. Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.