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Webinar for Meat Producers Addresses Marketing, Organic Labeling, and the Lack of Slaughter Facilities

by Meaghan Donovan |

Join the CCOF Foundation and EcoFarm on May 18 for a webinar that dives into the details of the organic labeling requirements for organic meat producers, including marketing strategies for organic livestock producers who don’t have access to certified organic slaughter facilities. Expect to learn about marketing tips from successful organic meat producers, organic labeling requirements from organic certification experts, and state-wide efforts in California to address the lack of certified organic slaughter facilities.

Organic regulations and labeling requirements are intended to foster transparency and consumer trust in organic products. Given the limited access to organic slaughter and meat processing, many local, organic livestock producers struggle to find certified organic facilities. This creates marketing challenges, as the USDA organic seal cannot be used on products processed in non-organic facilities. 

In the first half of the webinar, Val Davis from CCOF Certification Services will review the basics of organic labeling for livestock producers, including what labeling is allowed for organic livestock slaughtered in non-organic processing facilities. Then learn how two successful organic livestock operations market their products. Hear how Rockside Ranch developed compliant organic labels, as well as markets both certified organic and non-certified products. Then learn how StarWalker Organic Farms developed a successful marketing strategy for their meat products. We’ll also highlight efforts by CCOF and other organizations working to address the lack of certified organic slaughtering facilities in California.

For more information and to register, visit the CCOF website.

This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers and ranchers to strengthen their sales and income at farmers’ markets and other direct to consumer outlets. Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.