CCOF, Inc. is proud to announce it has been selected to receive a $100,000 federal grant through the U.S. Department of Agriculture’s Local Food Promotion Program (LFPP) — part of the broader Local Agriculture Market Program (LAMP). This award reflects CCOF’s ongoing commitment to building a just and economically strong organic sector and expanding access to certified organic food for communities that need it most.
CCOF’s project Limited Access Local Food Advertising Campaigns will promote and strengthen local food systems in 12 counties situated in low-income areas with limited access to fresh locally or regionally grown food across California, Texas, and North Carolina. The goal is simple: connect consumers in low-income, low-access communities with certified organic farms and food businesses near them.
By designing and implementing geotargeted, data‐driven digital marketing ad campaigns, CCOF will highlight certified organic local food businesses and farms while generating consumer awareness, increasing local organic food demand, and driving local direct‐to‐consumer sales. The campaigns will leverage the CCOF Directory y el Base de datos de integridad orgánica del USDA, to make it easier for families to discover and purchase locally grown organic food from producers in their own regions.
This grant allows CCOF to combine our existing organic producer networks and tools with data-driven digital marketing expertise. By prioritizing counties that qualify as low-income and low-food-access, the resources will be focused in areas where increased access to local, fresh food can have the greatest impact on both consumers and producers. By the end of the project, CCOF estimates reaching over 310,000 consumers with knowledge of local organic food options, facilitating hundreds of new business transactions for local farmers and food producers.
CCOF will launch digital and print advertising campaigns in summer 2026, with ongoing performance monitoring and quarterly reporting through the end of the grant period in 2027. We’ll measure success not just in ad impressions, but in real outcomes — increased sales for local organic producers, more consumers discovering fresh food in their communities, and stronger local food economies in California, Texas, and North Carolina.
CCOF’s grant is just one of the 37 projects LFPP is awarding almost $11.1 million to LFPP FY2025 Description of Funded Projects across 24 states and territories. The program supports local and regional food businesses that engage as intermediaries in indirect producer-to-consumer marketing.
