The CCOF Foundation’s Farmers’ Marketing: Tools for Success project is aimed at helping growers who sell at farmers’ markets finetune their marketing to increase sales and revenue. The project offers both on-line and in-person workshops for farmers and resources on organic for farmers’ market managers.
■ Organic Labeling and Marketing Strategies for Meat Producers
■ Farm & Food Business Marketing Collaborations
■ Sustainable Produce Packaging for Farms that Sell Directly to Consumers
■ Assessing Crop Profitability for Farm Business Planning
■ Organic 101 for Small and Midsized Farms
■ Social Media Marketing for Farmers
■ Innovative Direct Marketing for Farmers
o Upcoming Webinars
o "Radio Organic" Podcast Episodes / Episodios del Podcast "Radio Organic"
■ Ep. 1: Rethinking Farm Sales and Invoicing Systems / Repensar los sistemas de facturación y ventas agrícolas
■ Ep. 2: Keeping Tabs on Market Trends via Direct-to-Consumer Sales / Conocer las tendencias del mercado a través de las ventas directas al consumidor
■ Ep. 3: Transitioning to Organic Due to Customer Demand / Transición a orgánico debido a la demanda del cliente
■ Ep. 4: Strengthening Farms and Communities through Direct-to-Consumer Sales / Fortalecimiento de granjas y comunidades a través de ventas directas al consumidor
– In-Person Workshop Presentation
o How to Draw in Customers and Increase Revenue – Marketing Strategies and Tips for Farmers
Farmers’ Market Manager Resources
Some local producers choose to get organic certification to draw in customers and increase their revenue. Farmers’ market managers can support their local organic producers by understanding and enforcing organic regulations at their markets. Here are some resources to share with your farmers’ market managers, produced in collaboration with the California Alliance of Farmers Markets.