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Transparent Marketing Strategies

With many people working from home due to the COVID-19 pandemic, we increasingly display the backdrop of our lives during business meetings on Zoom. No matter how we try to put our best faces forward, it is inevitable that your home life will now slip into your work, like your kid coming over to discuss their bodily functions while you are in the middle of an important meeting. Whether we try to hide it or not, life is messy!

USDA Announces New Payment Structure for Second Round of CFAP Program

The USDA announced a second round of funding for the Coronavirus Food Assistance Program (CFAP). CFAP 2 will provide $14 billion in additional direct payments to farmers and ranchers. This new round of includes substantive changes from the first round, some of which may benefit organic producers:

USDA to Contract for Pre-packed Food Boxes

As part of USDA’s response to the COVID-19 pandemic, the Agricultural Marketing Service (AMS) plans to spend $3 billion for vendors to purchase, package, and deliver boxes of fresh fruits and vegetables, dairy, and meat to non-profit distribution centers such as food banks, schools, churches, and community groups.
 
According to AMS officials, this will not be “a normal purchasing program” that buys truckloads of agricultural commodities.

USDA to Host Webinar for Producers Interested in Applying for Direct Payments through the Coronavirus Food Assistance Program

Producers new to Farm Service Agency programs are encouraged to participate in this webinar.

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) and Farm Service Agency (FSA) will host a webinar on Thursday, May 14, 2020, at 1 p.m. Eastern Time, for farmers, ranchers and other producers interested in applying for direct payments through the Coronavirus Food Assistance Program (CFAP).

We Are Essential: Building Community Resilience

We Are Essential
“We Are Essential” is a blog series that explores how the organic community is navigating the coronavirus (COVID-19) pandemic. Our farms, ranches, and businesses deliver truly essential services, staying open and in the field to provide nutritious food to our communities. Each week, we will share a new story that highlights how organic is critical to the global response. We welcome hearing how you are impacted and invite you to email us at policy@ccof.org.

We Are Essential: Pivoting to Stay Afloat

We Are Essential
“We Are Essential” is a blog series that explores how the organic community is navigating the coronavirus (COVID-19) pandemic. Our farms, ranches, and businesses deliver truly essential services, staying open and in the field to provide nutritious food to our communities. Each week, we will share a new story that highlights how organic is critical to the global response. We welcome hearing how you are impacted and invite you to email us at policy@ccof.org.

We Are Essential: Providing Essential Nourishment

“We Are Essential” is a blog series that explores how the organic community is navigating the coronavirus (COVID-19) pandemic. Our farms, ranches, and businesses deliver truly essential services, staying open and in the field to provide nutritious food to our communities. Each week, we will share a new story that highlights how organic is critical to the global response. We welcome hearing how you are impacted and invite you to email us at policy@ccof.org.

We Are Essential: Sharing Seedlings of Change

we are essential
“We Are Essential” is a blog series that explores how the organic community is navigating the coronavirus (COVID-19) pandemic. Our farms, ranches, and businesses deliver truly essential services, staying open and in the field to provide food to our communities. Each week, we will share a new story that highlights how organic is critical to the global response. We welcome hearing how you are impacted and invite you to email us at policy@ccof.org.

We Are Essential: Staying Safe in the Field and at the Market

“We Are Essential” is a blog series that explores how the organic community is navigating the coronavirus (COVID-19) pandemic. Our farms, ranches, and businesses deliver truly essential services, staying open and in the field to provide food to our communities. Each week, we will share a new story that highlights how organic is critical to the global response. We welcome hearing how you are impacted and invite you to email us at policy@ccof.org.

We Are Essential: The Staples that Feed Our Families

We Are Essential 051120
The COVID-19 pandemic has shown that families value high quality, organic food. While the impact of COVID-19 on food and agriculture has been uneven across sectors, the demand for some types of organic processed foods, such as pre-cut vegetable assortments and pantry staples, has increased as families search for healthy options while saying at home. 
 
Beyond the health benefits, organic processed foods are an important part of California’s economy.

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