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Wild Roots Market Inc.


Wild Roots Market is a natural grocery store with two stores at each end of the San Lorenzo Valley. With deep roots in our community, it is our mission to provide locally grown, ethically sourced food from farmers and purveyors we know and trust. Wild Roots Market offers all organic and local produce; full-service deli; in-house bakery; full-service meat counter; and an extensive wellness department with knowledgeable staff. We have proudly served our community since 1991 and have been active participants in helping our local schools and non-profit groups. We are the first certified organic grocery store in the country and still the only certified independent grocer in Santa Cruz County. Know your food. Know your farmer. Know your roots.

Contact Information

  • Contact Name: Kristi Locatelli
  • Phone: 831-335-8189
  • Fax: 831-335-8194
  • Email:
  • Address: 6240 Hwy 9 , Felton, Santa Cruz, California 95018, US

CCOF Programs

  • Certification: Handling (Retail)
    Status: Certified
    Date: September 21, 2000
  • Certification: USDA NOP
    Status: Certified
    Date: September 21, 2000

Client Code