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Get a Head Start on your 2024 Marketing Plans: Free Webinar with WUSATA

by Jane Sooby |

Small food and agricultural businesses who desire to sell into the export market are invited to attend a free online webinar presented by the Western United States Agricultural Trade Association (WUSATA) on Monday, October 23, at 1:00 – 2:00 p.m. Pacific time.

WUSATA is a nonprofit organization that works closely with the western state departments of agriculture to provide exporting resources to food and agriculture companies. Its FundMatch program reimburses 50 percent of fees to exhibit at trade shows such as Expo West and Fancy Foods. WUSATA’s Global Connect program supports businesses that want to sell internationally, including both outbound and inbound buying missions that connect businesses with buyers. WUSATA’s Trade Lead program matches your products with those sought by international buyers.

To participate in WUSATA’s programs, there is a $250 application fee plus 6 percent of projected revenues from trade shows. Other requirements include:

  • Be headquartered in the WUSATA region (Alaska, Arizona, California, Colorado, Guam, Hawaii, Idaho, Montana, Nevada, New Mexico, Northern Mariana Islands, Oregon, Utah, Washington, and Wyoming).
  • Be classified as a small- to medium-sized business according to the Small Business Administration (SBA). Here is a link to a tool used by the SBA to determine if your business qualifies as a small business. The tool cross-references with the North American Industry Classification System (NAICS) because size classification varies depending on the type of industry.
  • Product must contain at least 50 percent U.S. agricultural content.

Learn more about this opportunity to sell American products abroad by registering for the webinar. Click on the link, enter your contact information, and you will be emailed a Zoom link to join the meeting. Email with any questions.