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Radio Organic Episode 2: Keeping Tabs on Market Trends via Direct-to-Consumer Sales– CCOF Foundation

In our second episode of “Radio Organic”, we’ll delve into all things mushroom and direct marketing. Join us for a conversation with the Garrone family who have been growing and marketing mushrooms in the San Francisco Bay Area for over 35 years. Learn how Far West Fungi uses its direct-market outlets—like farmers’ markets and retail stores—to introduce novel mushroom varieties to consumers, test out mushroom tinctures and teas, and pick up ideas for future products. Get insight on how Far West Fungi’s different retail locations and individual Garrone family members have all helped shaped the business into what it is today.

Have ideas for future podcasts? Send us your ideas via this feedback link ( Many thanks to Community Alliance with Family Farmers and “The Farmers Beet” for helping us launch this pilot series. Funding for this podcast was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.

Listen to the episode in Spanish here.

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