Online Sales Opportunities for Farmers Using Sustainable Growing Practices

Response times may be slow due to the wildfires affecting Santa Cruz County and Covid-19. Organic compliance deadlines and inspections will be delayed for businesses affected by these crises. Read the latest updates on the Northern California wildfires, and visit our Covid-19 webpage to find pandemic-specific information »

Los tiempos de respuesta serán lentos debido a los incendios forestales afectando al condado de Santa Cruz y COVID-19. Los plazos de cumplimiento orgánico y las inspecciones se retrasarán para los negocios afectados por estas crisis.  Lea las últimas actualizaciones sobre los incendios forestales del norte de California y visite nuestra página web de Covid-19 para encontrar información específica a la pandemia »

Farmers are currently facing unprecedented challenges as supply chains quickly and radically change. Our local food systems can be strengthened by building consumer awareness of local farms using sustainable growing practices.
Healthy PlanEat is a new online platform for farmers using sustainable growing practices to sell directly to local customers so people can have a healthy and sustainable diet. The platform enables farmers to create their own page, upload inventory, set distribution options, and manage incoming orders from individuals and wholesale buyers. The platform will be launched this June.
You are invited to do a Zoom demo of the Healthy PlanEat platform with its founder, Rosemary Ostfeld. Please email her at to set up a time that works best for you.
This article was submitted by Rosemary Ostfeld.
Ostfeld’s interest in farming grew while she worked on an organic farm in her hometown the summer after her freshman year of college. She completed a Ph.D. in land economy at the University of Cambridge in England and started Healthy PlanEat because she wants to help farmers reach local customers and to increase access to healthy and sustainable food.